Spotify just released their annual cool year-in-review feature for listeners, Spotify Wrapped. So what can you do as an artist in response? Have you checked out the Spotify for Artists dashboard updates?
In today’s episode, I wanted to speak to this idea that we should keep our best projects a secret. (Hint: we shouldn’t)
If you haven’t heard the story of L.A based band Threatin, it’s a fascinating one (read the latest here). It reminds me of another idea: fake followers and why I wanted to take a moment to remind you why having them is such a bad idea!
Twitter Audit: https://www.twitteraudit.com/
Hype Auditor (Instagram): https://hypeauditor.com
In today’s recap, we talk about my personal favorite ideas from the past week and h0w they ultimately contribute to the work of building systems (habits) for music business success.
Episode #260 – Show Me, Don’t Tell Me in Music
Episode #261 – How to Quit Your Day Job
Episode #262 – 5 Ways Artists Can Deal with Stress
Episode #263 – Why You Should Write Stuff Down
Episode #264 – Why You Should Double Your Performance Price
Episode #265 – There’s a System for That
Episode #266 – Integrated Marketing Campaigns and Music
Episode #267 – Interview: How to Marketing Holiday Music with Carl Stuck
Carl Stuck is a songwriter and musician hailing from Louisville, Ky. For years a fixture in the Louisville music scene he has also done extensive touring with multiple bands through much of the U.S. and has worked with artists as diverse as Randy Owen of country supergroup Alabama and soulful American Idol winner Ruben Studdard among others. He currently works both as a solo artist and as the singer/guitarist of the progressive rock leaning Splintered Mind as well as playing guitar for the electronic Velvet Saints, and country Bryan Fox Band. He also regularly gigs as a sideman for several local acts playing guitar, bass, mandolin, and even cajon. When he’s not busy doing music you can find him trying to catch up on his sleep.
And be sure to check out Carl’s website here: https://carlstuck.com/ and on social @carlstuck
If you’ve ever taken a marketing class, then you’d have heard of IMC, or integrated marketing campaigns/communications. The underlying idea is that it’s about how many different marketing channels and distribution works together. But most of the time, it doesn’t work because people fail to integrate the most important part of all: the customer. Today, let’s talk about what this means for your music.
When something happens to you or you want to make something happen in your career, what do you do? Consider these situations: meeting an enthusiastic fan who has been changed by your life, reading a great article about music business, or connecting with someone at a conference: what is your system (habit) for following up and following through?
Episode #43 – Why Every Musician Should Have a Post-Show Game Plan
How much do you charge for a performance? Have you thought about the strategy about your pricing? If it has only been based on the market rate (what venues offer or what similar rates you’ve received), I’d like to challenge you to think about changing your approach. And it all begins with doubling that number.
In today’s episode, we cover the importance of documentation – especially when it comes to building up a sustainable music business.
Episode #80 – Why Every Artist Should Have Timers Built Into Their Contracts
We know that creativity is great for dealing with stress…but what happens when creatives start feeling stress? It can often sap our creative juices. In today’s episode, we discuss 5 powerful ways artists can combat stress.