Today, the average open rate for an email is 10%. The average click through rate for music is 2.5% (of the emails that are actually opened). With social media becoming the “new email,” it is likely that rates for Facebook event invites are close, if not lower.
People seem to find a new trend in communication and then proceed to saturate it with the same poor tactics that gave them low responses to begin with. Here’s the secret: changing the medium won’t improve conversions, clicks, or interest. Changing the message will.
So how do you get someone to read your messages? Today, we talk about 5 specific things you can do to guarantee that your emails will be read.